A Return to Presence Not Performance, in partnership with Mafu Haus.
Slojourn Studio, the boutique travel communications agency shaping the narrative of high-end regenerative travel, has announced its newest partnership with Mafu Haus, a four-suite coastal sanctuary on Mozambique’s southern shores - soon to evolve into an eight-room retreat where rewilded land, cultural depth, and community-led design converge.
Together, the two are building something rare: not a campaign, not a concept, but a quiet return to what travel once was: honest, connected, and rooted in place.
Appointed as Director of Identity, Sales & Marketing, Slojourn Studio will guide Mafu Haus through a gentle evolution, refining its brand foundations, visual language, and communications architecture while ensuring it stays anchored in authenticity and belonging.
The collaboration will include a full brand repositioning and identity overhaul, new creative direction and photographic narrative, and a refreshed sales and marketing strategy designed to attract like-minded travellers through resonance rather than reach. Across every touchpoint - from tone of voice to web design, guest journey to partnership curation - Slojourn Studio will help Mafu Haus articulate what makes it truly distinct: a sense of presence that’s felt and not forced.
“Mafu Haus isn’t just a property; it’s a pulse,” says Tess Willcox, Creative Director of Slojourn Studio. “It’s that rare project where authenticity and ambition collide. Our vision is to work with owners and creators who see travel as art - where land and community come first, and marketing follows, if at all. Mafu Haus isn’t driven by performance or polish; it’s driven by presence. We want to rewild the way we think about travel, to move beyond the gloss and back into what’s real; to create places that breathe, and to build raw connection, not campaigns.”
Set along Mozambique’s untamed coast near Tofo, Mafu Haus is a meeting of raw and richness; a space where tradition listens to the landscape and stories are shared rather than sold. Its next phase, an eight-room expansion led by owner Eoin Sinnott and a full brand transformation guided by Slojourn Studio, will deepen its commitment to sustainability, craftsmanship, and community. Every decision, from material sourcing to guest experience design, will be informed by a rewilding framework developed collaboratively by the Mafu Haus and Slojourn teams - one that values restoration over reinvention, and meaning over marketing.
This partnership marks a conscious shift away from the hyper-curated narratives of modern travel and toward something slower, simpler, and more human. It’s a reminder that the most powerful journeys don’t need slogans; they just need space to breathe.
“We don’t want to make travel louder,” says Willcox. “It’s that relentless pursuit of visibility that’s allowed beauty to be bulldozed and authenticity to be trademarked. Mafu Haus stands where design, culture, and regeneration converge. Our role is to anchor its story, refine its market positioning, and craft a living brand ecosystem where every image, word, and gesture feels deliberate, artful, and awake.”
With Mafu Haus joining the Slojourn Studio portfolio alongside Song Saa Private Island, Soneva, Zannier, and others, the agency continues to champion projects that resist the algorithm and return to essence.
For the traveller, Mafu Haus represents what’s next: a new era of wild, intentional, and quietly radical connection.